Monday, November 23, 2009

Information, knowledge and communication – 3rd training on the social Web in Bonn

In a good tradition Euforic facilitated the third Web2Share Training in Bonn. The event took place from 19-20 November 2009 and was co-organized with EADI, the European Association of Development Research and Training Institutes.

Like in the years before a diverse group of information and communication professionals from several countries, including Switzerland, Norway, Italy and Germany joined the training. Among other things they expected to learn how to work with social webtools such as wikis to cooperate and to share knowledge in open and closed networks. Furthermore they were looking for guidelines for social media usage in NGOs, good monitoring tools and podcasting.

The Euforic trainers provided an up-to-date overview of possibilities and advantages that web 2.0 tools and social media offer for their work. Popular buzzwords included “social bookmarking”, “RSS”, “wikis”, “blogs”, "Googling", and “podcasting”. Besides, we looked at how to connect and integrate these new tools into daily business processes across the organization, for communication, knowledge sharing and campaigning.

Since an increasing number of our participants have already some experience with the new Social Web, we spent more time on storytelling and discussion then in our first trainings. We compared experiences and explained new ways to apply tools strategically for different purposes. To name just a few, discussions touched upon issues like the pros and cons of social networking sites for organizational purposes, privacy and content ownership, or the use of internal micro-blogging tools.

Towards the end of the training participants were fascinated by the different possibilities the new Web provides but also called for more advanced training.

Some interesting quotes from the evaluation:

"I think I can teach the communication crowd how to work with some of the new tools but I'm afraid it won't go that well with the researchers, who are not always keen on sharing."
"I knew most of the tools already, but this workshop confirmed that you really need to look at the target group to know which tool or package to use. I feel that I don't have the time to use all this, but what is worse is that my colleagues think that everything connected to a computer is up to me, because I'm the IT person"

"The Web still very depends on written language but I'm sure that podcasts are the future."

"I heard what is going on on the Web before but now I'm not afraid anymore to try it out and use it for my organization"
Former Euforic associates and staff will look into possibilities to organize a Master Class in the first half of 2010 which will address the challenges participants face when they go back to their organizations.

See some pictures of the workshop

Explore the Euforic Web2Share Wiki

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