Wednesday, January 16, 2013

Evaluation of CTA web2.0 and social media trainings 2008-2010

One of the most interesting piece of work we carried out in 2012 was an evaluation for CTA of its web2.0 related capacity building events (2008-2012). The goal of this study was to learn from three years of this web2.0 and social media training programme; to understand which demographic is the most enthusiastic adopters of web2.0 tools, and the impact that digital tools have in terms of personal development and institutional changes.

CTA Web2forDev Training Opportunity - Photo credits: Web2forDev website

Today, a blog post on Web2forDev summarises the main findings of the study:
  • Between 2008 and 2010, CTA delivered 20 web2.0 related capacity building events, reaching a total of 510 trainees from over 20 ACP countries, mainly in Africa
  • Not surprisingly, trainees under 36 are more likely to adopt web2.0 applications, except for online social networking, which interestingly was not affected by age;
  • Female trainees have higher adoption rates than males for almost every web2.0 application;
  • Trainees working for NGOs and national and international organisations are more likely to adopt web2.0 tools than those in educational and research institutions;
  • Nearly 90% of trainees have improved their capacity to search for, access and share information;
  • The use of the iMark module is the preferred way chosen by trainees to introduce colleagues and co-workers to social media;
  • Bringing about systematic adoption of social media in institutions is much more challenging.

The article has generated some interesting comments and discussions, both on the Web2fordev website as well as in Web2forDev community on Dgroups.

A follow up post will soon be published to presents some of the recommendations included in the final report.