Wednesday, October 03, 2007 Social networking site tackles climate change

3 October. OneWorld, the international network for global justice, is launching a social networking space for climate change that will act as a ‘Climate Facebook’ to inspire people to take action to protect the planet. is a mass collaboration space dedicated to global citizens gathering and distributing solutions to climate change,” says Anuradha Vittachi, co-founder of OneWorld and instigator of its climate initiative. “It shows what people and organisations all over the world are doing, and offers a response to the question, ‘Why should I go green if no one else is?’”

OneWorld is known for innovating media platforms for eradicating poverty – like, the world’s first portal on global justice. Vittachi points out that climate change is set to be the greatest creator of poverty and suffering the world has ever known, undermining the good work done by development workers for decades. “There can be no global justice,” she says, “without climate justice. Do we really want to be the generation that ended life as we know it for hundreds of millions of people?” is supported by Cisco Systems. Adrian Godfrey, Director of Corporate Affairs at Cisco, says: “We are delighted to be supporting as a global initiative that brings together Cisco’s commitment to tackle climate change and to utilising the power of the human network to make a difference.” links directly through to OneClimate Island, built by OneWorld within the 3D virtual world of Second Life. Since opening to the public in June 2003, Second Life has grown explosively and today includes 100 universities, including Harvard and Edinburgh.

OneClimate Island was soft-launched by OneWorld on 16 September 2006. “OneWorld was the first NGO to use Second Life for dealing with serious global justice issues, as well as creating its first space devoted solely to tackling climate change,” says Peter Armstrong, OneWorld co-founder and Innovations Director.

“It will come into its own when the United Nations meets on December 3-14 to hold its Climate Summit. We will be opening a virtual window on events in Bali for anyone in the world who can access Second Life. But unlike its Real Life equivalent - and appropriately for a climate change conference - it will produce no travel-related carbon emissions.”