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Wednesday, October 03, 2007

OneClimate.net: Social networking site tackles climate change

3 October. OneWorld, the international network for global justice, is launching a social networking space for climate change that will act as a ‘Climate Facebook’ to inspire people to take action to protect the planet.

OneClimate.net is a mass collaboration space dedicated to global citizens gathering and distributing solutions to climate change,” says Anuradha Vittachi, co-founder of OneWorld and instigator of its climate initiative. “It shows what people and organisations all over the world are doing, and offers a response to the question, ‘Why should I go green if no one else is?’”

OneWorld is known for innovating media platforms for eradicating poverty – like OneWorld.net, the world’s first portal on global justice. Vittachi points out that climate change is set to be the greatest creator of poverty and suffering the world has ever known, undermining the good work done by development workers for decades. “There can be no global justice,” she says, “without climate justice. Do we really want to be the generation that ended life as we know it for hundreds of millions of people?”

OneClimate.net is supported by Cisco Systems. Adrian Godfrey, Director of Corporate Affairs at Cisco, says: “We are delighted to be supporting OneClimate.net as a global initiative that brings together Cisco’s commitment to tackle climate change and to utilising the power of the human network to make a difference.”

OneClimate.net links directly through to OneClimate Island, built by OneWorld within the 3D virtual world of Second Life. Since opening to the public in June 2003, Second Life has grown explosively and today includes 100 universities, including Harvard and Edinburgh.

OneClimate Island was soft-launched by OneWorld on 16 September 2006. “OneWorld was the first NGO to use Second Life for dealing with serious global justice issues, as well as creating its first space devoted solely to tackling climate change,” says Peter Armstrong, OneWorld co-founder and Innovations Director.

“It will come into its own when the United Nations meets on December 3-14 to hold its Climate Summit. We will be opening a virtual window on events in Bali for anyone in the world who can access Second Life. But unlike its Real Life equivalent - and appropriately for a climate change conference - it will produce no travel-related carbon emissions.”

1 comment:

pete said...

Second Life

I think we should try and spread a more realistic view about Second Life amongst our communities, since the hype is damaging in that it continues to distract attention from more immediately practical tools. SL's "explosive growth" is largely in one time visitors. Average concurrent users hovers around 50,000 - and that was celebrated as milestone - which, if you take the online gaming yardstick that 10* concurrency = active users means a maximum of 500,000 userbase - the vast majority of whom, as Ethan Zuckerman said in his web2fordev presentation, are in the most developed countries.

OneWorld continues to do very innovative things, as ever, but let's help our colleagues keep perspective